Bugatti Unveils W16 Mistral ‘Le Retour du Jeune Prince’ as Literary Tribute

The Bugatti W16 Mistral ‘Le Retour du Jeune Prince’ is a bespoke creation inspired by a customer’s literary narrative, blending lunar motifs with the brand’s signature craftsmanship.
Bugatti Geneva Opens New Showroom with State-of-the-Art Workshop

Bugatti Geneva officially opens its new showroom in Geneva, marking a significant step in expanding its presence in the region.
Bugatti Tourbillon – The Hypercar So Bonkers, It Needed Its Own V16-Powered Watch

Just when you thought Bugatti had hit the peak of automotive absurdity with the Chiron, they’ve gone and rewritten the rulebook all over again. Meet the Bugatti Tourbillon, the brand’s new chapter in hypercar royalty. But in a move of ultimate flexing, building a successor to a legend wasn’t enough. No, they had to create […]
Bugatti’s Latest One-Off is Named After a Horse, and It’s Gloriously Insane

Right, so you’ve finally managed to scrape together enough for a “standard” Bugatti. You’ve been through the Sur Mesure program, picked your own unique carbon weave, maybe got your family crest stitched into the headrests. You feel pretty special, right? Well, sorry to burst your bubble, but Bugatti has just unveiled a new level of […]
Bugatti Switches to V16 Power for its Future

“If comparable, it is no longer a Bugatti”
Bugatti Is Expanding

Its home in Molsheim is set to undergo a massive expansion!
Bugatti Launches First Eyewear Collection

In collaboration with Larry Sands.
Be Safe with Bugatti

Meet the new hyper safe collection by Buben & Zorweg for Bugatti!
Bugatti Champagne Anyone?

This isn’t just a bottle of champagne!
Bugatti Reveals First Carbon Smartwatch

It becomes the first carbon fibre smartwatch!