BUGATTI GENEVA has unveiled its latest flagship exhibition space in Geneva, combining cutting-edge technology with timeless elegance to redefine luxury automotive experiences. The opening marks a pivotal moment for the brand as it solidifies its foothold in Europe’s most prestigious market, alongside its strategic partnership with Pegasus Automotive Group.
The New Showroom: A Fusion of Innovation and Craft
The new showroom, designed to reflect Bugatti’s signature style, features a state-of-the-art workshop that offers unparalleled after-sales care for the brand’s iconic vehicles. The first service at the end of 2025 has already seen several clients entrust Bugatti Geneva with maintenance for high-profile models such as the Veyron, Chiron, Divo, and W16 Mistral.
The partnership between Bugatti and Pegasus Automotive Group is a cornerstone of this expansion. Dr. Saeed Dana, CEO of Pegasus Automotive Group, and Aissa Linder and Laurent Pernet, respectively COO and CEO of Pegasus Automotive Group Geneva, hosted an exclusive celebration attended by Bugatti owners, valued partners, and senior leadership. Key figures including Mate Rimac, CEO of Bugatti Rimac, and Hendrik Malinowski, Managing Director of Bugatti, joined guests to celebrate the trust and success built over the past year.
The Tourbillon: A Symbol of Future Vision
A poignant moment in the event was the presentation of the Bugatti Tourbillon, a groundbreaking timepiece inspired by mechanical timelessness, exceptional craftsmanship, and uncompromising performance. The watch, designed to represent Bugatti’s next chapter, is a testament to the brand’s commitment to innovation while honoring its heritage.
The showroom also showcases a remarkable collection of Bugatti masterpieces from all eras, including the legendary Type 35, an original Baby Bugatti, Veyrons, Chirons, and a W16 Mistral. Each piece embodies the brand’s legacy of engineering excellence and artistic vision, offering visitors a glimpse into Bugatti’s storied history.
The Workshop: A Hub for Excellence
The new workshop is more than just a facility—it is a testament to Bugatti’s dedication to meticulous care. Engineers and technicians are equipped with advanced tools to ensure every vehicle receives the attention it deserves. This commitment to quality extends beyond maintenance, as clients can trust Bugatti Geneva with their automobiles for long-term care.
Bugatti Geneva’s strategic location in one of Europe’s most iconic automotive markets positions it uniquely to serve both local and international customers. The partnership with Pegasus Automotive Group not only strengthens the brand’s presence but also underscores its vision for the future, where tradition meets innovation.
A Legacy of Excellence
Bugatti has long been synonymous with performance, artistry, and uncompromising engineering. The new showroom and workshop reflect this legacy while embracing modern advancements. As the brand continues to evolve, it remains steadfast in its mission to deliver unparalleled experiences for discerning customers.
The collaboration between Bugatti and Pegasus Automotive Group exemplifies a shared ambition: to create a space where heritage and innovation converge. With the Tourbillon and its collection of masterpieces on display, Geneva becomes not just a showcase but a celebration of Bugatti’s enduring influence in the automotive world.
Source: Bugatti
