We love creating content. Whether it’s cars, fashion, gadgets or lifestyle, Tarmac Life has been a labour of love for many years and we’ve grown. In the past year or so, we’ve grown a lot.
What started as a motoring blog four years ago is now a trusted source of lifestyle news written in New Zealand for Kiwis who love the better life.
We’ve never offered advertising before and we’ve been hesitant to enter this space because this site has never been about making money and we believe that is one of the reasons our viewers keep coming back for more.
That said, we started to reach the limit what our original hosting package could offer and our traffic volumes are now such that what was a $100 per year hobby is now costing quite a bit more than that in technology alone. So we’ve opened up our site for advertisers.
We’re not The Herald or Stuff. Our traffic volumes are nowhere near what the large commercial publishers command, but our traffic is extremely high quality. We don’t advertise ourselves, so all our traffic is either referral, search or just plain habit to keep coming back.
Our content is authentic Kiwi content that people love and our topics cover the better end of the scale from new cars to best restaurants and latest tech.
We don’t spy on our visitors so if you need micro-targeted audience-based programmatic advertising, this is not for you. We will not slow our reader experience with trackers, cookies and endless pixels because the Tarmac audience will always come first.
This also means our rates are much lower than those of the big publishers. We’re happy to guarantee impressions and CTR for your ads.
Easy. We’ve joined up with another Kiwi as partner called Hilltop Media so we can carry on creating content while the media experts deal with the commercial side of things.
Visit www.hilltopmedia.co.nz to enquire about rates and book your ads.