A $50K watch for $700? Swatch dropped an Audemars Piguet collab nobody saw coming

By now, most watch enthusiasts have learned to pay attention whenever Swatch starts posting cryptic teasers on Instagram. First came the chaos of the MoonSwatch in 2022, a release that had grown adults camping outside boutiques, flipping watches for triple retail, and somehow convincing an entirely new generation that quartz could be cool again. Then […]

When Coachbuilding Meets Watchmaking: The Zagato Lab One Concept

For more than a century now, Zagato has been synonymous with lightweight engineering and distinctive design. Being synonymous to hand-shaped aluminium bodywork on 1950s race cars to modern limited-run designs, the Milanese house has always pursued the idea of reducing weight, maximising performance, and letting the mechanical components become part of the visual story. So it just […]

Honda Celebrates Its F1 Legacy With an Accessible Tribute Watch

Honda and Casio have teamed up to create a special edition wristwatch that honors a historic milestone in the Japanese manufacturer’s motorsport journey. But, the most interesting bit of this all is that rather than focusing on Honda’s upcoming return to Formula 1 as an engine supplier in 2026 (how cool is that), this timepiece […]

There is a new special edition of the Seiko Turtle, and it aims to help turtles

If you’re half as much into watches as I am, then you’d know that brands love a good regional limited edition, and when a new one comes about, it’s worth paying attention to. Case in point: Seiko’s brand new Prospex “Kame” SRPM04K, an Australasian-only limited edition diver that has made waves (watch puns are the […]

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