OMEGA Announces New Role in Athletics Timekeeping

OMEGA, the official timekeeper of the Olympic and Paralympic Games since 1932, continues to play a pivotal role in sports timing technology.
OMEGA’s 007 First Light Timepiece for James Bond Game

OMEGA has unveiled a new timepiece inspired by the James Bond film *No Time to Die* and the upcoming video game *007 First Light*, designed in collaboration with IO Interactive and Amazon MGM Studios.
How about melting your exhaust to make a watch out of it? The Liberum RE-XHAUST proves it’s possible

There’s no shortage of watch brands trying to cash in on “motorsport inspiration”. While some brands rely on real, track bred connections like TAG Heuer, others usually throw a few red accents, a tachymeter nobody uses, and some vague references to racing heritage before calling it a day. Italian microbrand Liberum have gone in a […]
A $50K watch for $700? Swatch dropped an Audemars Piguet collab nobody saw coming

By now, most watch enthusiasts have learned to pay attention whenever Swatch starts posting cryptic teasers on Instagram. First came the chaos of the MoonSwatch in 2022, a release that had grown adults camping outside boutiques, flipping watches for triple retail, and somehow convincing an entirely new generation that quartz could be cool again. Then […]
When Coachbuilding Meets Watchmaking: The Zagato Lab One Concept

For more than a century now, Zagato has been synonymous with lightweight engineering and distinctive design. Being synonymous to hand-shaped aluminium bodywork on 1950s race cars to modern limited-run designs, the Milanese house has always pursued the idea of reducing weight, maximising performance, and letting the mechanical components become part of the visual story. So it just […]
Classy in Claret: Cartier Tank Must Claret Owner’s Review

A first foray into the Maison’s atelier resulted in the addition of an icon to my collection.
History Repeats: 2025 King Seiko Vanac New Zealand Launch

Seiko have resurrected a legendary nameplate for their newest release.
Honda Celebrates Its F1 Legacy With an Accessible Tribute Watch

Honda and Casio have teamed up to create a special edition wristwatch that honors a historic milestone in the Japanese manufacturer’s motorsport journey. But, the most interesting bit of this all is that rather than focusing on Honda’s upcoming return to Formula 1 as an engine supplier in 2026 (how cool is that), this timepiece […]
There is a new special edition of the Seiko Turtle, and it aims to help turtles

If you’re half as much into watches as I am, then you’d know that brands love a good regional limited edition, and when a new one comes about, it’s worth paying attention to. Case in point: Seiko’s brand new Prospex “Kame” SRPM04K, an Australasian-only limited edition diver that has made waves (watch puns are the […]
Precise racing meets precise engineering – TAG Heuer honours Ayrton Senna with two new Chronographs

Swiss watchmaker TAG Heuer has unveiled two new special-edition chronographs in its Formula 1 collection, honouring the legacy of Brazilian F1 driver Ayrton Senna. The timepieces, made available in time for the 2025 São Paulo Grand Prix, mix racing-inspired design, motorsport-adjacent materials and craftsmanship that reflects the spirit of speed, precision and national pride of […]