TAG Heuer gives its Formula 1 Chronograph the Goodwood treatment

Goodwood’s Festival of Speed is one of the Meccas for car people. There are few other places where a priceless pre-war racer, a modern Formula 1 car, a rally legend and an electric fan car can all share same narrow driveway in front of an English country house. That makes TAG Heuer a fairly natural […]
Swatch puts real 18K gold into its most exclusive MoonSwatch yet

Swatch and Omega have produced countless variations of the MoonSwatch since the collaboration first sent watch buyers into a frenzy like we had never seen before in 2022. Some have changed colours, others have added Snoopy, moonphase displays or Moonshine Gold. The new Mission to the Moon 1969, however, takes a considerably bigger step up the […]
Zenith Launches DEFY Extreme Ultraviolet with Dual-Escapement Chronograph in Titanium

Zenith has released the DEFY Extreme Ultraviolet, a 45mm titanium chronograph built around the El Primero 9004 calibre’s twin-escapement architecture and capable of measuring time to 1/100th of a second.
Zenith Releases DEFY Extreme Lapis Lazuli II in Carbon and Titanium, Limited to 25 Pieces

Zenith has unveiled the DEFY Extreme Lapis Lazuli II, pairing lapis lazuli dial counters with a forged carbon and titanium case in a 25-piece limited edition.
IWC Adds Pool-Coloured Dial to the Ingenieur Automatic 35 Collection

IWC Schaffhausen has expanded its Ingenieur Automatic 35 line with a new aquatic-toned dial variant, bringing the compact 35mm collection to six references in total.
Zenith Releases 50-Piece Chronomaster Original Paris Edition with Verdigris Gradient Dial

Zenith has unveiled a 50-piece limited edition Chronomaster Original for the French market, featuring a verdigris gradient dial inspired by Parisian architecture and powered by the El Primero 3600 movement.
OMEGA Backs Emirates Team New Zealand’s Quest for America’s Cup Glory 2027

A Partnership Built on Precision, Innovation, and Ocean Passion In the world of competitive sailing, few partnerships have proven as enduring and successful as the one between OMEGA and Emirates Team New Zealand. As the iconic Swiss watchmaker continues its support for the Kiwi team ahead of the Louis Vuitton 38th America’s Cup, it’s a […]
OMEGA Announces New Role in Athletics Timekeeping

OMEGA, the official timekeeper of the Olympic and Paralympic Games since 1932, continues to play a pivotal role in sports timing technology.
OMEGA’s 007 First Light Timepiece for James Bond Game

OMEGA has unveiled a new timepiece inspired by the James Bond film *No Time to Die* and the upcoming video game *007 First Light*, designed in collaboration with IO Interactive and Amazon MGM Studios.
How about melting your exhaust to make a watch out of it? The Liberum RE-XHAUST proves it’s possible

There’s no shortage of watch brands trying to cash in on “motorsport inspiration”. While some brands rely on real, track bred connections like TAG Heuer, others usually throw a few red accents, a tachymeter nobody uses, and some vague references to racing heritage before calling it a day. Italian microbrand Liberum have gone in a […]