OMEGA Backs Emirates Team New Zealand’s Quest for America’s Cup Glory 2027

OMEGA Backs Emirates Team New Zealand's Quest for America's Cup Glory 2027

A Partnership Built on Precision, Innovation, and Ocean Passion In the world of competitive sailing, few partnerships have proven as enduring and successful as the one between OMEGA and Emirates Team New Zealand. As the iconic Swiss watchmaker continues its support for the Kiwi team ahead of the Louis Vuitton 38th America’s Cup, it’s a […]

A $50K watch for $700? Swatch dropped an Audemars Piguet collab nobody saw coming

By now, most watch enthusiasts have learned to pay attention whenever Swatch starts posting cryptic teasers on Instagram. First came the chaos of the MoonSwatch in 2022, a release that had grown adults camping outside boutiques, flipping watches for triple retail, and somehow convincing an entirely new generation that quartz could be cool again. Then […]

When Coachbuilding Meets Watchmaking: The Zagato Lab One Concept

For more than a century now, Zagato has been synonymous with lightweight engineering and distinctive design. Being synonymous to hand-shaped aluminium bodywork on 1950s race cars to modern limited-run designs, the Milanese house has always pursued the idea of reducing weight, maximising performance, and letting the mechanical components become part of the visual story. So it just […]

Secret Link

Get the weekly Tarmac Life email