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There’s no other way to say this but Maserati and Barbie have collaborated to create a rather unique version of the Grecale SUV! The two brands were united by a mutual desire to break boundaries and showcase their own flair.

Rear three quarters view of the one-off Maserati Grecale Barbie in pink
The colour scheme radiates Barbie!

Grecale is the newest SUV from Maserati and was hand picked by Barbie as a car that would suit the pop icon in a business setting but be right at home among the glamour that she is famous for! Thus, the ultra-limited edition Barbie Maserati Grecale was created by the car manufacturer’s Fuoriserie House.

Interior of the one-off Maserati Grecale Barbie
Pink inserts and contrast stitching set the cabin apart

With only two units to be made, “ultra-limited edition” is a fair description of this car! The first of which was recently unveiled as one of the 2022 Neiman Marcus Fantasy Gifts and broke cover at the luxury retailers holiday soiree in LA. A part of the sales price for this car will go towards the Barbie Dream Gap Project, an initiative that partners with charities globally to provide equal opportunity for girls.

Zoomed in front three quarters view of the one-off Maserati Grecale Barbie in pink
Acid yellow highlights pay tribute to Maserati’s racing heritage

The second unit will only break cover in 2023! However, we do know that these cars were built in the Trofeo spec and are powered by the 530bhp Nettuno V6 engine. Additionally, Barbie’s iconic pink hue covers most of the car with acid-yellow outlines paying tribute to the Trident’s heritage. Barbie’s car also features the ‘B’ logo on the rear pillar as well as embroidered on the headrests.

An asking price of $330,000 USD has been set for this unique Italian tribute to Barbie!

Thanks for reading! For more Maserati news and reviews, visit Tarmac Life.

Words by Matthew D’Souza, pictures courtesy of Maserati Media.

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