Amazon Music has become the official music streaming sponsor of the BWT Alpine F1 Team. The move which is the first of its kind for a music streaming service, strengthens Amazon’s relationship with the Renault Group and Alpine.
The service is already available on the Megane e-tech and the Austral with the F1 car set to wear the new sponsor’s logo from the Silverstone GP onwards. Amazon Music has previously sponsored sport experiences like NBA Con and Overtime Elite but this move is different. With this deal, Amazon Music became the first music streaming service to collaborate with an F1 Team!
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Words by Matthew D’Souza, pictures courtesy of Media Alpine Cars.