The iX-Factor – BMW iX xDrive45 M-Sport Review

While seemingly not as EV focused as some other manufacturers, BMW still maintains a solid lineup with plug-in capability, from PHEVs (Plug in Hybrid Electric Vehicle) to BEVs (Battery Electric Vehicles). The iX is one of the latter and sits as a purpose built as a BEV, rather than taking an ICE platform and going […]
BMW flexes their funny bone in new campaign showcasing iX3 tech features

BMW has released five short films for its second innovation campaign, using humour to demonstrate driver-assistance, voice, charging, and entertainment features in the iX3 and i7.
Ten Seconds from history: BMW M stands on the Le Mans podium again

If you had told most BMW fans a few years ago that the brand would finish second at Le Mans in 2026, they would probably have believed you eventually, but maybe not this soon. On its third attempt with the M Hybrid V8 programme, BMW M Team WRT did exactly that. Robin Frijns, René Rast […]
BMW is teaching AI how cars crash

Artificial intelligence is rapidly finding its way into every corner of the automotive industry, some (way) more useful than others. But BMW’s latest partnership might be one of the more genuinely useful applications we’ve seen so far. The German manufacturer has announced a collaboration with French AI company Mistral AI, aiming to improve the way […]
Xtra Value X3? – BMW X3 20 xDrive M Sport Review

The BMW X3 has demonstrated significant advancements within the mid-sized premium SUV segment over recent years. It has evolved into one of the segment’s most well-rounded options, excelling in drivability, technological integration, and ergonomic design. Having experienced the fourth generation X3 30e xDrive PHEV variant just recently, and having come rather impressed all around, it […]
PHEV BMW FTW? – BMW X3 30e xDrive PHEV Review

Whichever way you swing it, you cannot deny just how prevalent plug-in hybrids are now. The concept provides a solid middle ground between zero emission silent running and internal combustion with the ICE unit coming to play when needed to generate power for the batteries. BMW is certainly no stranger to this with most of […]
BMW’s 40-Year Journey to a 2028 Hydrogen Future

While the automotive world buzzes with the hum of battery-electric vehicles (BEVs), BMW is playing a different, longer game. The Bavarian marque, synonymous with the “Ultimate Driving Machine,” is charting a parallel course, one powered by the most abundant element in the universe: hydrogen. By 2028, the company will have a hydrogen fuel cell vehicle […]
The BMW Neue Klasse iX3 is Here and it’s a Game-Changer

BMW has just pulled the covers off what it calls its “biggest future-focused project,” the first model of the Neue Klasse, the next-generation iX3. Presented at the IAA Mobility show in Munich, this fully electric Sports Activity Vehicle (SAV) isn’t just another EV; it’s a technological leap, and the dawn of a new era for […]
Wagons Roll! – BMW M3 Competition Touring Review

Wagons are cooler than SUVs. They just are. Before the sports SUV cemented itself as the go anywhere, anytime on any track tool they are today, the station wagon, shooting brake or estate car was the most obvious choice for transporting your nearest and dearest around in comfort in addition to carrying a little more […]
BMW Group Brings Up Three Million Electrified Vehicles

Three million electrified vehicles and 1.5 million pure EVs across the group!