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Friday - 4 December 2020

Skoda – Making music and topping charts

ŠKODA and Paloma Faith joined forces earlier this year to launch the brand’s latest instalment of its Driven by Something Different campaign. The campaign single, ‘Make Your Own Kind of Music’, has now been revealed as one of Paloma’s most successful singles ever.

  • The anthem has seen Paloma Faith’s highest weekly sales and online streams since ‘Changing’ in 2014
  • ‘Make Your Own Kind of Music’ was the #1 most ‘Shazamed’ track in the UK for four-weeks running, was the #1 best-selling track on Amazon and reached #2 on the iTunes chart
  • The track was recorded for ŠKODA earlier this year and is based on the brand’s Driven by Something Different ethos – which champions individual spirit and self-confidence

Seems like the year of the Bear is only just beginning, which is music to Skoda’s ears!

Here’s the tune, you’re welcome.



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