Say hello to Lotus Chapman Bespoke, a new luxury personalization service for Lotus products. The service will allow customers to select everything from badges and trims to the creation of a uniquely specified vehicle.
Lotus Chapman Bespoke will first launch in China on the 25th of April, 2024 and will roll out around the world from there. CEO of Lotus Group, Qingfeng Feng, commented on the similarities between the early days of Lotus when cars were conceptualized and hand built by Colin Chapman to the bespoke nature of the brand’s new service which bears the founders’ names.
Three levels of Bespoke are available, the first being ‘Tailor-Made’ which allows for a choice of unique colours, designs and the addition of personal touches. Secondly, there is ‘Collection’ which allows customers to choose from limited edition designs originating from the brand’s artist and design house partners. Lastly, there is the ‘One-off’ which allows customers to build a completely unique vehicle.
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Words by Matthew D’Souza, pictures courtesy of Lotus Media.
