Lotus Type 66 Makes Villa d’Este Debut
![The Lotus Type 66 at the 2024 Villa d'Este Concours, Italy.](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2024/05/Lotus-Type-66-makes-European-debut-at-iconic-Concorso-d-Eleganza-Villa-d-Este-Italy_02.jpg?lossy=1&strip=1&webp=1)
The brand marked its inaugural showing in style.
You Never Forget Your First: 2024 Lotus Eletre S Review
![Front three quarters view of a Lotus Eletre S in Black.](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2024/05/LES10-4000x3000.jpg?lossy=1&strip=1&webp=1)
Lotus’ new hyper-SUV is an intriguing new release, eye catching and ultra desirable.
Lotus Announces Chapman Bespoke Programme
![A close-up of the new Lotus Chapman Bespoke badge.](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2024/03/L2-4000x2250.jpg?lossy=1&strip=1&webp=1)
The brand has unveiled a new luxury personalization service for its customers.
Lotus Unveils Emeya Hyper-GT
![Front three quarters view of the new Lotus Emeya EV](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2023/09/sh02004_013_Lotus_Alpha_34Front_Comp05_RBN_FinalArt_Lotus.jpg?lossy=1&strip=1&webp=1)
It’s a new frontier for Lotus!
Lotus Emeya Set for September Unveil
![Teaser image of the Lotus Emeya EV](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2023/08/02004_001_Teaser_16x9_Titled_B-1.jpg?lossy=1&strip=1&webp=1)
It’s being dubbed as “The Fully Electric Hyper GT”.
Lotus Opens Mayfair Flagship Store
![A Lotus Eletre in the foreground with a Lotus Emira in the background at the new Lotus flagship store in Mayfair, London](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2023/08/Lotus-London_1.jpg?lossy=1&strip=1&webp=1)
It’s the brand’s first European flagship centre!
Lotus Emira GT4 Takes to the Track
![Rolling shot of a yellow Lotus Emira GT4](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2023/06/LE1-4000x2665.jpg?lossy=1&strip=1&webp=1)
The enhanced Emira is now available!
Malaysia Hosts New Lotus Eletre
![The new Lotus Eletre is unveiled in Malaysia.](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2023/05/LotusEletre-07_C7202-PhotobyHuffandPuff.jpg?lossy=1&strip=1&webp=1)
It is the first country in the APAC region to see the Eletre in the metal!
Lotus and GB Cycling Collaborate for Next Olympics
![Lotus will create the racing bikes for Team GB at Paris 2024](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2023/03/Lotus-and-British-Cycling-collaboration-continues-for-Paris-2024_2.jpg?lossy=1&strip=1&webp=1)
Preparations are ramping up for the Paris Olympics in 2024.
Lotus Eletre Wins GQ’s ‘SUV of The Year’
![Lotus Eletre SUV wins GQ's SUV of The Year](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2023/02/GQ-Awards-2023_Eletre_Facebook.jpg?lossy=1&strip=1&webp=1)
Lotus’ first hyper SUV has won big already!