20 years have passed since Toyota expanded its Lexus operations to Japan, remember of course that Lexus was born to target the American luxury vehicle market! The celebratory event held at an event centre in Nagoya, Aichi Prefecture included 5,000 staff from across Japan.
Group Chairman Akio Toyoda could not event in person, he delivered a personalized message that included a group of breakdancing men wearing Morizo masks among other things. There was a quiz for participants which included guessing the model based on its engine sound as well as an announcement from Koji Sato, Lexus President introducing a concept of the brand’s next gen EV.
This special event strengthened the bond between the manufacturer and its dealerships with some staff saying “Lexus feels like part of my life” and “I’ll give my best as we head toward the 30th.”
Thanks for reading! For more Lexus news and reviews, visit Tarmac Life.
Words by Matthew D’Souza, media courtesy of Lexus Newsroom and Toyota Times.
