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On November 9th this year, Volvo will unveil a new fully electric flagship SUV called the EX90. It will usher in a new era for the company with a particular focus on safety. A direction that will help the Swedish brand achieve their end goal that ‘no one should be killed or injured in a new Volvo car’.

Volvo’s CEO, Jim Rowan also presented a new technology called LiDAR. It’s a breakthrough remote sensing technology that comes standard in the EX90 and is estimated to reduce accident related injuries by 20%.

Stay tuned to Volvo’s YouTube channel for more on the upcoming EX90.

Thanks for reading! For more Volvo news and reviews, visit Tarmac Life.

Words by Matthew D’Souza, media courtesy of Volvo Media Global.

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