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With the opening of its Mayfair flagship store, a major milestone has been realised for Lotus. Found at 73 Piccadilly, in the luxurious heart of the capital city, the new store becomes the brand’s first flagship European brand centre.

A Lotus Evija supercar and Lotus Eletre SUV on display at the Lotus flagship store in Mayfair
Evija, Eletre and Emira all call the flagship store home currently!

Offering a VIP lounge and bespoke digital experience to help customers personalise their vehicles with expert advice on hand too! The store performs multiple roles for Lotus with it also serving as a gallery for the iconic Hethel based brand. A regular classic car display will not just put iconic road cars on show but will also see the brand’s rich F1 history displayed.

A Lotus Emira in focus at the Lotus flagship store in Mayfair London
Customers can get expert advice on car customisation at the flagship store

The new venue will also become a launch venue for new cars, products and services. Merchandise can also be purchased in store as well as collaborative products like the Lotus & KEF LS60 Wireless floor speakers. This is another huge step for the brand towards its Vision80 goal over the next 5 years.

Thanks for reading! For more Lotus news and reviews, visit Tarmac Life.

Words by Matthew D’Souza, pictures courtesy of Lotus Cars Media.

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