With the opening of its Mayfair flagship store, a major milestone has been realised for Lotus. Found at 73 Piccadilly, in the luxurious heart of the capital city, the new store becomes the brand’s first flagship European brand centre.
Offering a VIP lounge and bespoke digital experience to help customers personalise their vehicles with expert advice on hand too! The store performs multiple roles for Lotus with it also serving as a gallery for the iconic Hethel based brand. A regular classic car display will not just put iconic road cars on show but will also see the brand’s rich F1 history displayed.
The new venue will also become a launch venue for new cars, products and services. Merchandise can also be purchased in store as well as collaborative products like the Lotus & KEF LS60 Wireless floor speakers. This is another huge step for the brand towards its Vision80 goal over the next 5 years.
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Words by Matthew D’Souza, pictures courtesy of Lotus Cars Media.
