To celebrate the release of Mission Impossible: Dead Reckoning Part One (MI:7), Abarth have teamed up with the film franchise. The goal is to make the impossible, possible! Shared loves for “thrill driving, adrenaline, power and extraordinary performance” brought the two brands together.
The Scorpion’s new EV takes to the silver screen, proving its capabilities in the process. Ethan Hunt (Tom Cruise) drives through the narrow streets of Rome in a classic yellow Fiat 500 Abarth, the car then transforms as the day turns into night. Revealing the new Abarth 500e to the audience.
This was an idea that the brand’s founder, Carlo Abarth was particularly fond of. He set out to turn “give everyone the chance to live their passion for driving every day” by turning ordinary cars into the extraordinary!
Mission Impossible: Dead Reckoning Part One is in cinemas now.
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Words by Matthew D’Souza, pictures courtesy of Stellantis Media Abarth.