Alfa Romeo have today, officially announced that their partnership with Sauber will draw to a close at the end of this year. The team first burst onto the scene in 2017 as part of a long-term plan to boost Alfa’s brand presence and following across the globe.
An extension up to the end of 2023 was agreed when Sauber & Alfa Romeo convened in July, 2022. The team has had a spectacular first half of the campaign this year, currently sitting in 6th place on the constructors with Valtteri Bottas also in the top 10 individually.
The question for Alfa Romeo now is how to capitalize on the popularity stemming from their F1 team and how to continue competing in motorsport as part of the brand’s strategy.
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Words by Matthew D’Souza, pictures courtesy of Stellantis Media.
