TAG Heuer celebrates Ayrton Senna’s F1 Legacy

TAG Heuer has unveiled the Carrera Chronograph Tourbillon x Senna, a limited-edition timepiece that pays tribute to the legendary Formula 1 driver Ayrton Senna. This release coincides with the 30th anniversary of Senna’s passing, underscoring the enduring legacy of a driver whose name remains synonymous with speed, precision, and excellence. The Carrera Chronograph Tourbillon x […]

TAG Heuer are back to being the Official Timekeepers of Formula 1

TAG Heuer and Formula 1 — two names that have been intertwined since the sport’s golden age — are set to reunite in a partnership that’s as exciting as it is historic. Back in the 1970s, Heuer watches were as much a part of the paddock as roaring engines and champagne celebrations. By the early […]

Nintendo and TAG Heuer collaborate on two Mario Kart limited edition watches

If you grew up playing video games, chances are you owned one (or more) of the tens of millions of Mario Kart copies that Nintendo sold over the years, making it one of their biggest franchises. I know I certainly did. During this journey, the Japanese company collaborated with various other brands to bring their […]

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