Precise racing meets precise engineering – TAG Heuer honours Ayrton Senna with two new Chronographs

Swiss watchmaker TAG Heuer has unveiled two new special-edition chronographs in its Formula 1 collection, honouring the legacy of Brazilian F1 driver Ayrton Senna. The timepieces, made available in time for the 2025 São Paulo Grand Prix, mix racing-inspired design, motorsport-adjacent materials and craftsmanship that reflects the spirit of speed, precision and national pride of […]
TAG Heuer celebrates Ayrton Senna’s F1 Legacy

TAG Heuer has unveiled the Carrera Chronograph Tourbillon x Senna, a limited-edition timepiece that pays tribute to the legendary Formula 1 driver Ayrton Senna. This release coincides with the 30th anniversary of Senna’s passing, underscoring the enduring legacy of a driver whose name remains synonymous with speed, precision, and excellence. The Carrera Chronograph Tourbillon x […]
TAG Heuer are back to being the Official Timekeepers of Formula 1

TAG Heuer and Formula 1 — two names that have been intertwined since the sport’s golden age — are set to reunite in a partnership that’s as exciting as it is historic. Back in the 1970s, Heuer watches were as much a part of the paddock as roaring engines and champagne celebrations. By the early […]
Timely! : An Evening with FiveFortyFive Watches in Auckland

Harry and I spent an evening up close with tables full of watches, here’s what happened.
Rowing Blazers Announces Tag Heuer Collab with Bamford

A fresh new collab set to break cover later this week!
Nintendo and TAG Heuer collaborate on two Mario Kart limited edition watches

If you grew up playing video games, chances are you owned one (or more) of the tens of millions of Mario Kart copies that Nintendo sold over the years, making it one of their biggest franchises. I know I certainly did. During this journey, the Japanese company collaborated with various other brands to bring their […]
Porsche and Tag Heuer Connect

Meet the Tag Heuer Connected Calibre E4 Porsche Edition.