Rudy the Robot: Jaguar’s Unsung Hero Saving Christmas at -40°C

Rudy the Robot at Jaguar Land Rover

In the frozen depths of JLR’s (Jaguar Land Rover) Gaydon Engineering Centre, where temperatures drop to a bone-chilling -40°C, Rudy the Robot braves the cold to perform miracles in the realm of luxury car testing. With a work ethic rivaling Santa’s elves, Rudy is not wrapping presents but slamming doors—14,000 times over Christmas, to be […]

4 Ring’s fourth Sphere

Audi’s Activesphere Concept As the fourth model in the series, the Audi activesphere concept marks the conclusion of Audi’s sphere concept vehicles. Following on from the Audi skysphere roadster in 2021, and both the Audi grandsphere sedan, and the Audi urbansphere space concept in April 2022, a four-door crossover coupé with an astonishingly versatile body […]

Audi explains their new-look rings

Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings aim to reflect through a progressive design. In this interview, designer André Georgi and brand strategist, Frederik Kalisch explain what it means for Audi now that its cars bear new rings. “The introduction of the new corporate identity is an […]

Audi introduce new top-tier Q8 e-tron

Audi Q8 e-tron NZ

With the introduction of the new Audi Q8 e-tron, Audi is building on the success story of its electric pioneer, the Audi e-tron. This top-of-the-line electric SUV will impress with its optimised drive concept, improved aerodynamics, increased charging performance, battery capacity, and range of up to 582 km in the SUV version and up to […]

Audi Enters Formula 1

PRESS RELEASE Audi enters the premier class of motorsport. From 2026, the premium brand will compete in the FIA Formula 1 World Championship with a specially developed power unit. The project will be based at Audi Sport’s facility in Neuburg near Ingolstadt. This is the first time in more than a decade that a Formula […]

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