Launching on the 22nd of September or ‘World Car Free Day’, Volvo Canada and Casca footwear will bring their XC40 Recharge inspired shoes to stores. A product of the brands’ shared vision of a carbon-neutral future, the shoe incorporates long-term, sustainable design.
Volvo’s famous Scandinavian design combined with Casca’s trademark lines make for this trendy trainer. Inspired by a car that was designed to reduce environmental impact, the shoes make use of new recycled materials to celebrate the first collaboration between the brands.
10% of the sole is made from recycled car tires, a first for any Casca shoe. While the upper featured another first with the yarn being made of 7 recycled plastic bottles. In keeping with both companies’ heritage, one shoe features a Swedish flag tag with the other including Casca’s famous yellow brand tag.
Both brands were inspired to work together because of their shared goal for progress. Volvo aims to lower its lifecycle emissions per car by 40% come 2025. While Casca has adopted water-based, low-energy UV treatment processes for a ‘buy less, waste less’ policy! The brands wanted to display the fact that progress isn’t just about design or technology but also about being ethical and sustainable.
By 2025, Volvo aim to compose their cars with at least 25% recycled/bio-friendly materials. Similarly, Casca will make all of their shoe uppers from recycled/renewable materials by 2022! Great strides by two companies at the ethical forefront of their industries.
Volvo has also become the first car manufacturer to incorporate blockchain technology to ensure materials for their batteries are fully traceable. While Casca visit every factory to see that their ethical standards are being upheld and employees are paid a living wage.
It was only a matter of time before these two innovative brands came together and we can’t wait for their next collaboration!
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Words by Matthew D’Souza, pictures courtesy of Volvo Media Canada.
