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To commemorate the brand’s inaugural attendance at the Miami Grand Prix, Alpine have unveiled a ‘South Beach Colorway’ pack for the A110. Available in two shades, Bleu Azur and Rose Bruyere.

Alpine A110 in Bleu Azur
It looks like something straight from Miami Vice

The special offering includes two unique colours as well as an interior scheme to mark the occasion. Taking inspiration from the neon lights of Miami’s famous Ocean Drive, art deco style buildings and colourful sunsets, Alpine’s Atelier created something quite special to commemorate the brand’s first touchdown on Florida soil.

Interior view of the Alpine A110 with the South Beach colorway
Coloured panels and contrast stitching highlight the interior

The car sits on 18inch white ‘Serac’ wheels with both the exterior and interior featuring pink & blue highlights. Though this unveiling might seem a bit unusual for Alpine, the two colours chosen are long running shades from the brand’s palette. The Alpine Atelier also offers 20 colours inspired by the brand’s history as well as unique finishes for both the wheels and calipers to make every car unique.

Alpine’s A110 with the Sunset Beach Colorway is already available to order via the company’s app.

Thanks for reading! For more Renault Group news, check out Tarmac Life.

Pictures courtesy of Renault Group & Alpine Media.

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