The FIFA World Cup returns later this year, hosted by the United States, Canada and Mexico, this edition of the tournament marks the first time that 48 teams will compete and the field’s expansion will see many first time qualifiers make an appearance.
Kia are once again a principal sponsor of the tournament, having supported the event since 2007. Part of their work this around includes running the ‘Kia Official Match Ball Carrier program (OMBC), an event that will unite hopeful talents with the world’s best players.
Legendary French footballer Thierry Henry will star in a series of campaigns championing unity amongst the football faithful in the lead up to the tournament. Kia’s ‘OMBC’ program is particularly exciting too because it will see 104 children deliver the official match ball to World Cup referees ahead of each game.
Kia are extending the celebrations to their cars as well with FIFA World Cup 2026 themes available to download across the range of Kia vehicles, this includes unique colours, icons and animations. The first theme, ‘Global Display’ is already available for download, sixteen more will be released prior to the tournament’s commencement.
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Words by Matthew D’Souza, media courtesy of Kia Global.
