When a handshake seals a deal in the presence of a steaming steak pie, you know it’s classic Kiwi business done right. Such was the scene as the New Zealand National Fieldays Society and JAC Motors inked an exciting sponsorship agreement, bringing a new level of innovation, energy, and a curious pie-warming feature (!) to the Southern Hemisphere’s largest agricultural event.
The deal heralds the arrival of the JAC T9 ute, a 4WD double cab that promises a rugged performance built with truck DNA, tailored specifically for the demanding terrains and discerning tastes of Kiwis. Combining cutting-edge mechanics with distinctly down-to-earth charm, the T9 steps up as New Zealand’s safest ute with its impressive 5-star ANCAP rating. And, it knows its target audience: farmers, tradies, and anyone with an appreciation for a solid smoko break, thanks to its unique addition—yes, a dedicated compartment to keep your pie warm or your drinks cool for those hard-earned moments of rest.
Fieldays CEO Richard Lindroos and JAC NZ General Manager Andrew Craw expressed mutual excitement over this partnership, with Craw emphasising JAC’s commitment to crafting vehicles rigorously tested “for Kiwis by Kiwis.” The collaboration not only brings a bold new contender to the competitive ute market but also celebrates local culture with playful initiatives like “Pie Day Friday.” Imagine this: every Friday throughout May, the JAC T9 will hit select Waikato locations, handing out piping hot pies and keeping spirits high with giveaways, including Fieldays tickets. These activations perfectly align with JAC’s mission to integrate into the Kiwi way of life, proving themselves not just as “JACs of all trades,” but masters of the ute-market craft.
Behind the scenes, the partnership further exemplifies an exciting push for sustainable agriculture. Alongside pushing the T9 ute, JAC is also supplying Fieldays organizers with its 100% EV Light Duty Truck—an environmentally friendly tool that minimizes operational costs while delivering zero tailpipe emissions. With Fieldays taking the lead in showcasing innovative agricultural practices, such eco-conscious moves couldn’t feel more fitting.
Mark your calendars, clear your schedules, and prepare your field boots—because the action unfolds from June 11-14, 2025, on site F90 at Mystery Creek. Not only will attendees get to marvel at the multi-talented JAC T9 ute on display, but they’ll also stand a chance to win one, complete with a tow bar, by registering their Fieldays Smart Band. And if you’ve been eyeing a rugged, versatile vehicle with a price tag of $49,990+orc, it might just be your lucky day.
Ultimately, this partnership signifies more than just the introduction of a new vehicle—it’s a celebration of Kiwi resilience, ingenuity, and a cheeky love for pies. The JAC T9 isn’t only ready to tackle farm tracks and tough jobs; it’s here to cement its place in the hearts (and smoko sessions) of New Zealanders everywhere. So, whether it’s the pie compartment or the 5-star safety rating that wins you over, one thing’s for sure: JAC knows how to make an entrance—and it’s doing so with flair, flavor, and a dash of Fieldays spirit.
