Gucci and Hot Wheels Form an Unlikely Combination

Two brands that couldn’t be more different in their respective fields. Gucci, a haute couture icon while Hot Wheels is a toy for everyone, not including the HW RedLine Club of course! To celebrate Gucci’s 100th anniversary, Mattel Creations decided to replicate the 1982 Gucci Cadillac Seville as a collectable.

The Gucci Hot Wheels Cadillac Seville
American luxury and Italian style

The model car marks the first collaboration between Hot Wheels and a high end fashion label, it’s also the first official collectable bearing the Gucci name. Only 5,000 units of this model will be made and each one is complete with exquisite details. An all-metal body complete with RealRiders tires, GG pattern and gold piping on the seats provide the accuracy.

Priced at $120 USD, each model is housed in an acrylic case with a cover featuring Gucci’s signature design paper. The limited edition model goes live in 12 days!

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Words by Matthew D’Souza, pictures courtesy of Mattel Creations.

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