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Armstrong announce new ‘Supersite’


Armstrong’s, one of the largest privately owned groups of automotive brands in the country, has announced it is taking over the massive two hectare site at 8 Forge Way in Mt Wellington/Panmure in 2022, previously occupied by Fleet Partners.

The site will be used to house an expansive Toyota dealership for Auckland City Toyota, which is currently situated on a smaller neighbouring site. The move increases the dealership size and capacity by over five-times the current site, and can accommodate more than 500 cars.

The 4,000m2 floor area of the high-profile building will house a large showroom on the lower level, excellent customer facilities, a large parts area, 24 service bays, plus wash bays and ample customer parking.

“This is a very important part of our on-going growth plan for the group,” said Troy Kennedy, CEO of Armstrong’s.

“Toyota is a key brand for us in Auckland with dealerships in Grey Lynn, Greenlane, and now a new super-site in Mt Wellington from early next year. This move allows us to have significantly more sales and service capacity in a key Auckland location.

“With a high quality second floor office facility included in the complex that can house around 70 staff, we are using the opportunity to consolidate our head office, our distribution businesses and retail call centre into one complex.”

The new dealership is expected to be operational in quarter two of next year, while the office consolidation will be several months later.

This is part of an aggressive growth agenda in Auckland for Armstrong’s with new facilities recently opened in Greenlane for Peugeot and Citroen, a new dealership in Botany covering Nissan, Peugeot and Citroen, and the expansion of the Auckland City Toyota dealership in Greenlane.

Further to recent additions, land has been secured in Botany for three new dealerships planned to open in 2023 now that further franchises have been secured.

Armstrong’s recently announced the potential to list the business on ASX/NZX this year and are currently working through capital options for the business.

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