Mercedes-Benz and Moncler will debut their new collaboration at London Fashion Week later this month. The partnership marks the start of something new for both brands which share a history of “innovation, concise design language and a first-mover approach to cross-cultural co-creation”.
For Mercedes, the partnership extends on their goal to explore fashion and culture with an aim to challenge the norm. A move that should help Mercedes-Benz interact with a new type of clientele. This is also the first instance of Moncler collaborating with an automotive brand, reflecting the luxury fashion brand’s own evolution.
A unique art piece created by Gordon Wagener, Chief Design Officer at Mercedes-Benz Group will be unveiled by Mercedes at Moncler’s “Art of Genius” show on Monday, the 20th of February at 8PM GMT. Moncler’s Genius events have always been a showcase for collaborations but this one should take things to another level! The reveal will be broadcasted live on Moncler’s website with images to follow soon.
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Words by Matthew D’Souza, pictures courtesy of Mercedes-Benz Group Media.