Lamborghini and Rhude have displayed their second menswear collection in Los Angeles earlier this week. The new collaboration was unveiled by the brand’s founder and creative director, Rhuigi Villasenor at Rhude’s Fall Winter 2023/2024 fashion show.
Located in the heart of a Hollywood on a purposefully rebuilt service station, a Rhude customized Lamborghini Huracan STO stood proudly to mark the show. Once the engine was fired up, the partnership came to life via a parade. Varsity and short-cut racing jackets, bomber jackets, cargo pants, denim, sweaters, duffle bags and more all formed part of the collection. Hats, scarves and more are also available accessories from the collection.
Defining this collection is of course, the visible Rhude and Automobili Lamborghini logos that adorn these garments. Typical of the “explosive grit” that these two brands are known for.
The capsule collection goes on sale in Autumn 2023 at Rhude boutiques, selected stores and online at the Lamborghini store.
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Words by Matthew D’Souza, pictures courtesy of Lamborghini Media.
