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Saturday - 26 September 2020

Holden’s new Rox Star

Holden releases their Premium Bespoke Colorado ‘Super UTE’.

Holden Rox
Holden Colorado ROX, Kauri Bay BoomRock, Clevedon, Auckland, 31 May 2019. Photo: Simon Watts/www.Bwmedia.co.nz

“Start with 35s” was the opening gambit from Holden NZ when they asked Retro Vehicle Enhancement (RVE) to help build their vision of a whole new SuperUte. It needed to be larger than life, pushing virtually every boundary possible when it came to elevating the Holden Colorado – and it had to be done in 10 weeks – challenge accepted.

Holden Rox
Holden Colorado ROX, Kauri Bay BoomRock, Clevedon, Auckland, 31 May 2019. Photo: Simon Watts/www.Bwmedia.co.nz

“Our driving desire was to take our most capable vehicle, the Colorado, and beef it up to become the greatest awe-inspiring, eye-catching piece of machinery ever devised by Holden New Zealand,” said Managing Director, Marc Ebolo.

“We know many of our customers have grand visions of what they’d like to do to personalise their own vehicles after driving them out of the dealership, so we wanted to showcase just how far you could take a Colorado.

Holden Rox
Holden Colorado ROX, Kauri Bay BoomRock, Clevedon, Auckland, 31 May 2019. Photo: Simon Watts/www.Bwmedia.co.nz

“Once the ball was rolling our Marketing team, together with partners Retro Vehicle Enhancement (RVE), spent considerable time and effort bringing this concept to life – and I think they’ve smashed the project out of the park.”

Here’s why this truck really Rox.

The super-truck features massive 35-inch Blackbear mud terrain tyres, with custom made monster flares to house the huge wheels.  A six-inch suspension and body lift raises the Colorado ROX towards the heavens, while ‘Rock Sliders’ with removable drop steps make ingress and egress almost as easy as getting in and out of a standard Colorado.

Holden Rox
Holden Colorado ROX, Kauri Bay BoomRock, Clevedon, Auckland, 31 May 2019. Photo: Simon Watts/www.Bwmedia.co.nz

The Colorado ROX announces its arrival by way of a carbon fibre high-rise bonnet, it’s reduced the panel’s weight from 27kg down to only 7kgs and it’s tougher than steel. The bonnet is complemented with a hand-crafted bespoke front steel bumper, replicated at the back of the vehicle.

Holden Rox
Holden Colorado ROX, Kauri Bay BoomRock, Clevedon, Auckland, 31 May 2019. Photo: Simon Watts/www.Bwmedia.co.nz

Further enhancements to the exterior include a rear deck cargo system and 500mm tray extender, together with an extended wrapping roof bar incorporating retractable lights and roof basket.

The interior of the vehicle has been up-spec’d with the addition of front and rear RVE sports seats, complete with hand-built ( and patent pending) leather upholstery.

Holden Rox
Holden Colorado ROX, Kauri Bay BoomRock, Clevedon, Auckland, 31 May 2019. Photo: Simon Watts/www.Bwmedia.co.nz

“The Colorado DNA is undeniable, but this vehicle has had a serious steroid enhancement, turning it into a big, bold and brash truck – the result is Colorado ROX,” said Holden National Marketing Manager, Marc Warr. “It’s a real statement piece and shows what’s capable with a little imagination, combined with considerable expertise and a ridiculously capable and dedicated partner such as RVE.”

Holden Rox
Holden Colorado ROX, Kauri Bay BoomRock, Clevedon, Auckland, 31 May 2019. Photo: Simon Watts/www.Bwmedia.co.nz

Managing Director of RVE, David Stanners, said the team was up for the challenge right from the first meeting with Holden – and were instrumental in making big aspirations into an even bigger reality.

Holden Rox
Holden Colorado ROX, Kauri Bay BoomRock, Clevedon, Auckland, 31 May 2019. Photo: Simon Watts/www.Bwmedia.co.nz

“The Colorado ROX was the type of project we’ve been waiting to be let loose on – all we needed was a willing partner who was prepared to share our vision and push boundaries along the way. The challenge started with fitting super-size tyres into massive flared arches, front and rear bumper upgrades and literally everything in-between. We engaged suppliers from as far away as Poland, America and Taiwan so it’s been a truly international effort, made all the more challenging as we created a huge majority of components from scratch which meant extensive one-off CAD engineering.

Holden Rox
Holden Colorado ROX, Kauri Bay BoomRock, Clevedon, Auckland, 31 May 2019. Photo: Simon Watts/www.Bwmedia.co.nz

“The quality of workmanship is world-class and I’m incredibly proud of my team as the finished product is above and beyond what we hoped to achieve.”

And as for the final piece of the concept puzzle – the name: Colorado ROX. “The beauty is that it can be interpreted in many different ways,” said Mr Warr.

Holden Rox
Holden Colorado ROX, Kauri Bay BoomRock, Clevedon, Auckland, 31 May 2019. Photo: Simon Watts/www.Bwmedia.co.nz

“It speaks about being tough, steadfast and dependable, conjuring visions of being dynamic and unstoppable.  Some might relate it to motorsport thanks to the Lion motif on the side of the vehicle, in which case it could be Rally Offroad Cross – but we’ll leave it up for people to make their own decisions. Either way, we’re quietly confident Colorado ROX will make an absolute statement wherever it’s seen.”

The Rox comes with Colorado’s 2.8L Duramax Diesel Engine, plus it has one last trick up its sleeve, the exhaust comes with a V8 note.

Holden Rox
Holden Colorado ROX, Kauri Bay BoomRock, Clevedon, Auckland, 31 May 2019. Photo: Simon Watts/www.Bwmedia.co.nz

The Colorado Rox and its ‘yet to be completed’ Rox trailer (with BBQ and a raft of other goodies) will be touring NZ over the upcoming 12-months – with its first outing being Fieldays next week.

Holden suggests you come and get your Rox off.

Thanks for the pics – Simon Watts

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