In New York City’s Times Square, the countdown to 2024 has begun! As is traditional, numerals light up the sky when the famous crystal Ball drops as the clock strikes midnight on New Year’s Eve.
The 2024 numerals were delivered into Times Square by Kia’s new fully electric EV9. The three-row SUV had completed the cross country journey from Los Angeles, beginning in November and culminating at Times Square.
This marks the fourth consecutive year that Kia America has sponsored the New Year’s Eve Countdown and the brand was once again proud to safely deliver the Numerals after completing a cross country journey.
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Words by Matthew D’Souza, picture courtesy of Kia News Center.
