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In New York City’s Times Square, the countdown to 2024 has begun! As is traditional, numerals light up the sky when the famous crystal Ball drops as the clock strikes midnight on New Year’s Eve.

An image of a blue Kia EV9 with the 2024 numerals on a trailer behind it in Times Square, New York.
This marks the fourth consecutive year that Kia has delivered the NYE Numerals!

The 2024 numerals were delivered into Times Square by Kia’s new fully electric EV9. The three-row SUV had completed the cross country journey from Los Angeles, beginning in November and culminating at Times Square.

This marks the fourth consecutive year that Kia America has sponsored the New Year’s Eve Countdown and the brand was once again proud to safely deliver the Numerals after completing a cross country journey.

Thanks for reading! For more Kia news and reviews, visit Tarmac Life.

Words by Matthew D’Souza, picture courtesy of Kia News Center.

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