BYD (Build Your Dreams) has announced the next stage of its European strategy with the construction of a brand-new manufacturing and production centre in Szeged, Hungary. The state-of-the-art facility will be the first of its kind built by a Chinese automotive company in Europe and will have the advanced car production line. The factory will be built in phases and is expected to create thousands of local jobs, boost the local economy and support local supply chains.
The new production facility will incorporate the most advanced global technology and highly automated production processes to create a leading global new energy passenger vehicle manufacturing facility. The construction of this production centre is expected to have a positive impact on the local economy by promoting technological exchange and innovation between China and Hungary. BYD will also utilise its expertise in integrated vertical supply chains to help create a green ‘ecosystem’ locally.
Situated in the heart of Europe, Hungary is an essential transportation hub and boasts a rich history of expertise in the automotive industry. With a mature infrastructure and a well-established industrial foundation, Hungary has been chosen by several premium European manufacturers as a production location for passenger cars. This further supports BYD’s decision to make Hungary the centre of European production operations.
The BYD brand has made significant progress in launching its passenger car operations in Europe. Within the first year, the company has established 230 retailer stores across 19 countries, introduced five new models (BYD HAN, BYD TANG, BYD ATTO 3, BYD SEAL, and BYD DOLPHIN), spanning the C to E segments, including hatchbacks, sedans, and SUVs. Additionally, three new models are planned to be launched within the next 12 months.
Driven by its global brand vision to “Cool the Earth by 1°C”, BYD aims to accelerate the pace of new energy passenger vehicle penetration into the European market, further deepen its globalisation strategy, and actively promote the green transformation of the global energy structure.