It’s the dawn of a new age for Aston Martin. A new benchmark in GT cars is coming. Aston are calling it “a new era of class-leading performance, driving dynamics and ultra-luxury.” Their slogan for this new car is “Grand is not enough” because this is no ordinary GT car.
![A view of the side profile of the new Aston Martin DB car in green from the teaser image.](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2023/05/Aston_Martin_Grand_is_not_Enough_03-4000x2667.jpg?lossy=1&strip=1&webp=1)
You guessed it! On the 24th of May, the ultra-luxury British brand will add a new generation to its iconic DB bloodline. The new DB retains the values of high performance and ultra-luxury that every Aston Martin embodies but this car in particular is set to be a new beginning for the brand. This is serious stuff! Aston have described their upstart with terms like “prodigious performance, pinpoint driving dynamics, advanced technologies, sublime style and impeccable craftsmanship.”
![The technology on the centre console in focus on the new Aston Martin DB car](https://b1741989.smushcdn.com/1741989/wp-content/uploads/2023/05/AM2-4000x2251.jpg?lossy=1&strip=1&webp=1)
Breaking free from its category, the new DB car will create one of its own to mark the 75th anniversary of the famous nameplate as it becomes the latest in a long line of “exceptional British hand-built sportscars.”
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Words by Matthew D’Souza, pictures courtesy of Aston Martin Newsroom.