The Italian government and specifically “an official” has decided that Alfa Romeo may not use the Milano name for its new SUV, according to law! Milano was handpicked by the voting public and is the city that serves as Alfa’s home.
Alfa’s official press release went on to provide a sassy response to the Italian government saying that “there are issues much more important than the name of a new car.” Alfa also went on to “thank the government for the free publicity brought on by this debate.”
Finding a replacement name was not an issue for the iconic Italian brand and Junior stuck out from the list of names suggested by the public. Junior was first introduced in 1966 via the GT 1300 Junior and has since adorned some of the brand’s other sportscars since. The brand’s CEO Jean-Philippe Imparato said that the website had crashed for a few hours due to a surge of visitors using the online configurator as a result of the press!
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Words by Matthew D’Souza, pictures courtesy of Media Stellantis Alfa Romeo.
