Meet the Formula 2030, a showcase of Polestar’s vision for the brand’s future design under Philipp Romers. The Polestar 2030 Strategy points to more growth for the business and more profitability of course! The improvements aren’t solely business related either because the brand are looking to better the performance, design, technology and sustainability of their vehicles as well.
Formula 2030 is a North Star of sorts for Polestar’s new design language which will be first implemented on the new 2 with an international launch planned for next year. The Polestar 7, a mystery new model will also take inspiration from Formula 2030. Both vehicles will be distinctly Swedish in nature, both on the inside and inside with material innovation taken to a new level!
Polestar loyalists need not fear because key design elements like the ‘Dual Blade’ headlights will remain a staple on the new models as well. A select list of VIP customers, investors and retailers will get to see Formula 2030 in the metal at an exclusive event before its public unveiling later on in the year.
Thanks for reading! For more Polestar news and reviews, visit Tarmac Life.
Media courtesy of Polestar Newsroom, words by Matthew D’Souza.
