Founded in 1909 in Molsheim, France, Bugatti has been creating some of the world’s most powerful and most luxurious vehicles ever since. It is a company that built a string of incredible machines last century and has gone on to do the same in this one. Over the last two decades, Bugatti has brought us the Veyron, Chiron, Divo, Centodieci and the La Voiture Noire!
However, the brand has committed its future to a broader horizon. Bugatti will officially transition from being a car manufacture to a luxury brand. To achieve this feat, the marque will be “mastering new technologies” and remastering their identity & design. After taking a good long look at the history of the brand, the result came in the form of a bolder, more self-confident appearance.
Don’t think for one moment that Bugatti have lost sight of what’s important. Their products will still remain bespoke works of art which are unique to every customer. It follows the philosophy preached by Ettore Bugatti, “If comparable, it is no longer a Bugatti.”
Some of the key pillars of the brand’s new look include a new ‘Bugatti Blue’ to represent its French origins and a bolder EB logo among other things. Interbrand, a leading global brand consultancy company helped Bugatti in the creation of their new identity and design which honours the company’s legacy.
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Words by Matthew D’Souza, pictures courtesy of Bugatti Newsroom.