Mini’s Alex Brockhoff tells no Pork Pies on Charity Run

Alexander Brockhoff Mini General Manager Australia and New Zealand

The Mini brand evokes images of iconic design, spirited driving, and a passionate community. Alex Brockhoff, General Manager of Mini Australia and New Zealand, recently offered insights into this vibrant world during his participation in the unique Pork Pie Charity Run across New Zealand. His experience underscores the deep connection between Mini and its enthusiasts, […]

MINI’s Newest Friend Combines F1 Precision with Pastry Flair

MINI’s Newest Friend Combines F1 Precision with Pastry Flair

MINI Australia just hit the personality accelerator by teaming up with former Formula 1 aerodynamicist turned pastry prodigy, (now that’s a combo) Kate Reid, as the latest “Friend of MINI.” Imagine the marriage of engineering precision and buttery perfection—a combination as unexpected as it is delightful. Reid’s appointment as an ambassador crowns a lifelong love […]

Renault goads Mini in ‘cross the road’ trash talk

Renault goads Mini in 'cross the road' trash talk

In an audacious and playful move, Renault has branded its latest advertising campaign with a cheeky challenge to car buyers considering its rival, Mini, on one of the busiest retail car routes in Brentford, Middlesex. The French carmaker has literally taken the rivalry to the streets, encouraging motorists to “cross the road” and check out […]

Serving a generous slice of Mini Pork Pie… For the right cause

MINI Pork Pie charity run 2025

If there’s one thing New Zealanders love more than a good pork pie, it’s giving back for a great cause—so what better way to combine both than the iconic Pork Pie Charity Run? This biennial event, running from April 4th to April 9th, 2025, promises not just a horsepower-packed nostalgia trip, but a journey that […]

Mini Celebrates 65 Years

A Mini Cooper Cabriolet in the background and a birthday cake with 65 candles on it. Celebrating 65 years of Mini.

On August 26th 1959, Mini was born and earlier this week, the iconic British brand celebrated its 65th anniversary! This year is a particularly special one too with Mini introducing an all new lineup which features the evergreen Mini Cooper, new Mini Countryman and the fresh faced Mini Aceman. These models introduce a new chapter […]

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