The Crown is the industry’s longest running passenger car nameplate. As a former owner, I am extremely passionate about these cars, got pretty excited when Toyota decided to mark the 70th anniversary of its iconic Crown sedan by introducing a special edition that exudes luxury without the exorbitant price tag normally associated with the market positioning – a Crown staple at this point. This commemorative model, available exclusively in Japan, blends sophisticated design elements with subtle nods to its storied heritage.
The 70th Anniversary Edition stands out with its two-tone exterior paint scheme. Buyers can choose between a combination of Precious Metal over either Precious White Pearl or Precious Black Pearl. This refined palette, complemented by 20-inch matte black alloy wheels, imparts an upscale aura reminiscent of high-end luxury vehicles.
Inside, the Crown 70th Anniversary Edition trades flash for finesse. The Black Lustre interior theme sets a moody, luxurious tone, complemented by rich wood grain trim that spans the dashboard and centre console.
The materials feel premium and cohesive, with soft-touch surfaces throughout and high levels of fit and finish. In the spirit of Japanese design, the elegance is in the restraint. There’s no gaudy contrast stitching or blingy embellishments.
Unique to this commemorative edition is a laser-etched 70th Anniversary logo in the dashboard trim, subtly reminding occupants of the model’s lineage. The attention to detail continues with the gear selector, which also bears the anniversary insignia, as does the key fob.
While the article does not specify the exact powertrain details for the 70th Anniversary Edition, the standard Toyota Crown offers a range of powertrains, including self-charging hybrid and hydrogen fuel cell options. These choices provide a blend of performance and efficiency, aligning with Toyota’s commitment to sustainable mobility.
This exclusive 70th Anniversary Edition is available solely in the Japanese market. Toyota has not announced plans to offer this special model in other regions. This is to be expected, considering just a few other body shapes have made their way to other markets now that the Crown has become a full-fledged line of cars in this new generation.
