Polestar has pulled back the curtain on the Formula 2030 concept, a design study that gives the clearest look yet at where the brand’s two next production models, a reborn Polestar 2 and the all-new Polestar 7, are headed. The concept makes its global debut on 10 November, after being shown privately to investors, retailers and select customers at The Cube, Polestar’s Gothenburg headquarters.
A new design language, not a one-off show car
Formula 2030 is being positioned as a genuine preview, being the first full statement from Head of Design Philipp Römers, who is steering what Polestar calls “a bold evolution” of the brand’s Scandinavian form language, inside and out. The concept keeps the Dual Blade headlight signature that’s become one of Polestar’s clearest identifiers, while pushing the rest of the design further than any production car the brand has shown so far.
And, to back the claim of this being the real deal, Polestar says Formula 2030 previews design attributes that will carry directly into two upcoming models: the next-generation Polestar 2, due in 2027, and the new Polestar 7, arriving in 2028.
Where the new Polestar 2 is headed
The current Polestar 2 is being retired to make way for a ground-up redesign, and Formula 2030 is the first real signal of its direction. Alongside the design cues shown here, outside reporting points to a car that moves on from the outgoing model’s Volvo-adjacent styling toward a look closer to the Polestar 4, built on a new high-voltage electrical architecture said to support well over 500km of range, and, notably, a shift back toward physical buttons for key functions.
Polestar 7: the fourth car in three years
Formula 2030 also previews the Polestar 7, a compact premium SUV due in 2028 and the fourth new Polestar launched inside three years. It enters the compact SUV class, which is the largest EV segment in Europe, accounting for roughly a third of all battery-electric volumes in 2025, and is positioned as a progressive, performance-led car at an attractive price point, built in Europe. Specifications, pricing and local timing haven’t been published yet.
Polestar frames Formula 2030 as one piece of a broader business strategy aimed at growth and profitability, alongside the rest of its current lineup: the updated, 800V Polestar 3 MY27; the Porsche Taycan-rivalling Polestar 5; and the practical Polestar 4. It might just be Polestar’s clearest roadmap yet, with one show car, two production previews, and a significant model push through 2028.
