Celebrating their 80th anniversary in 2025, Mattel are the leading toy and family entertainment company in the world. The brand have been behind iconic names like Barbie, Hot Wheels, Fisher Price, Thomas & Friends, UNO, Matchbox and more!
Now, the iconic brand is expanding their portfolio of brands with the ‘Mattel Brick Shop‘. Introduced at the Nuremberg Toy Fair, Mattel Brick Shop “is designed to disrupt the status quo”, that means you LEGO! Innovation will drive the brand, expect a fresh take on materials, techniques and features in the block building toy space.
Mattel Brick Shop will put the builder at the center of the process with quality products, easy to follow guides, strong results and plenty of creativity for good measure! All of this at a competitive price is what Mattel are promising.
The first products from Mattel Brick Shop are set to be unveiled in May.
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Words by Matthew D’Souza, media courtesy of Mattel Corporate.
