Sparco and Lancia, two Italian motorsport icons that shared the stage during the eighties and nineties have revived their historic partnership. Officially reunited during Lancia’s ‘Rally Racing Meeting’ in Turin earlier this month, the two brands presented a new apparel line to the more than 10,000 people in attendance.
Dubbed as a “back to the future” move from the two brands, Sparco are incorporating both history and innovation to bolster Lancia’s return to the world of motorsport. The new range of apparel will help bring fans back into the equation, allowing them to share in the brand’s racing heritage and its sporty lifeblood.
The partnership isn’t just for the streets as Sparco will kit out the new Ypsilon Rally 4 cars with personalized fireproof technical clothing for the drivers and Lancia Corse HF branded teamwear for the engineers, technicians and staff. For most though, the streetwear will be of interest. The collection trawls through the brand’s history books, highlighting the Fulvia, Delta and Stratos through visuals that were designed by Centrol Stile Lancia. The goal was to turn HF into a name associated with “glamour and contemporary style” as well as motorsport.
Sparco’s global network of more than 1,000 dealers will retail the Lancia collection which is also available online from the Sparco HF Heritage collection.
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Words by Matthew D’Souza, media courtesy of Stellantis Media Lancia.
