Gooding Christie’s will hold its first Swiss sale in Geneva on 8 November, offering a single-owner collection of low-mileage modern Ferraris without reserve, while five F.P. Journe watches from Michael Schumacher’s collection go under the hammer the next day.
Geneva has long drawn car collectors. Now it is getting a collector car auction of its own. Gooding Christie’s, the automotive arm of Christie’s, will hold its first Swiss sale on Sunday, 8 November, at the Four Seasons Hotel des Bergues.
The sale forms part of Christie’s Luxury Week in the city. It runs as a standalone automotive auction, and the main attraction is a group of mostly modern, very low-mileage Ferraris. Every one of them is being offered without reserve.
Modern Ferraris With No Safety Net
That detail matters. Without a reserve, each car sells to the highest bidder, whatever the final figure. For a single-owner collection of this calibre, that puts the market itself under the microscope.
The headline lots include:
- 2023 Ferrari 812 Competizione Aperta , estimated at CHF 1.7–1.9 million
- 2025 Ferrari SF90 XX Spider , estimated at CHF 1.5–1.7 million
- 2025 Ferrari 812 Competizione Coupé , estimated at CHF 1.4–1.6 million
- 2016 Ferrari F12tdf , estimated at CHF 1.4–1.6 million
Pairs of the 488 Pista, 296 Speciale and 12Cilindri are also on offer. Two of the starring cars are 2025 models, so some of this “collectible” stock is barely a year old. That says plenty about how quickly limited-run Ferraris move from showroom to auction room.
Ferrari doesn’t have the docket entirely to itself. A handful of Mercedes-Benz, Citroën and Puch lots round out the sale (Puch being the welcome curveball in a list of V12s).
A Long-Term Plan for Geneva
Gooding Christie’s describes the November sale as more than a one-off. Oliver Camelin, the firm’s managing director for EMEA, said it marks the first step towards making Geneva a recurring fixture on its European calendar.
He also called cars a natural addition to Christie’s Luxury Week, pointing to Geneva’s long history as a meeting point for collectors.
Schumacher’s F.P. Journe Watches Follow a Day Later
Ferrari fans with an interest in horology have a second date to note. On 9 November, Christie’s Rare Watches live auction will offer five F.P. Journe Ruthenium timepieces from Michael Schumacher’s private collection.
The set carries matching serial numbers, each watch numbered 92/99. Rather than selling them as one lot, Christie’s will offer each piece separately:
- Tourbillon Souverain : CHF 650,000–1,200,000
- Chronomètre à Résonance : CHF 650,000–1,200,000
- Octa Jour et Nuit : CHF 300,000–600,000
- Octa Chronographe : CHF 300,000–600,000
- Octa Calendrier : CHF 300,000–600,000
The timing is deliberate. This year marks 30 years since Schumacher joined Scuderia Ferrari. The team marked the anniversary at the Italian Grand Prix at Monza in September, where its drivers wore commemorative suits and helmets.
Viewing and Sale Details
All vehicle lots will be on display at a viewing site near the hotel. It is open from Friday 6 November to Sunday 8 November, 10:00 to 18:00. Christie’s says access is limited to collectors and media, and it encourages interested parties to book appointments ahead of the sale.
For the wider market, the no-reserve format is the real story. With nothing held back, Geneva’s first Gooding Christie’s sale will put a clear price on what buyers will pay right now for nearly new limited-edition Ferraris.
