Revving up for a high-speed plunge into the world of thrill-seeking motorsport, First to the Finish, Prime Video’s newest original docuseries, is set to premiere on March 25, 2025. This adrenaline-fueled production dives into the 2024 Mazda MX-5 Cup Championship, a racing series that gleams with human ambition, youthful grit, and relentless pursuit of glory . Uniting the raw energy of the race track with compelling personal narratives, the series is crafted by Boardwalk Pictures, the creatives behind acclaimed works like Welcome to Wrexham and Cheer.
The show’s execution takes pole position with a story arc that centers on three remarkable women breaking barriers in motorsports: Shea Holbrook, a former racer turned team owner; Heather Hadley, a precocious young driver juggling college with racing; and Sally Mott, a rookie with boundless ambition and no backup plan . Together, they represent different shades of humanity’s indomitable spirit—balancing ambition, family, and societal expectations on their path to the checkered flag.
At its heart, First to the Finish is a visceral exploration of what it takes to compete in one of the most electrifying motorsport series on the planet. The Mazda MX-5 Cup Championship has long been a springboard into professional racing, and this series gives viewers unprecedented access to the inner workings of this hyper-competitive paddock . From behind-the-scenes team preparation to the nail-biting tension of raceday, the series captures the essence of this high-stakes environment, enhanced by exclusive interviews with racers, pit crews, owners, and families—all the individuals who fuel this dynamic sport.
Our Stars in Overdrive:
- Shea Holbrook: A fierce veteran of motorsport, Shea left professional racing to start a family before leaping back into the fray as the team principal of BSI Racing. With her husband Nick, she turned BSI into the championship’s largest team, proving that switching careers and steering toward new frontiers is no obstacle for a force of nature.
- Heather Hadley (#54): This rising star defies the norms of balancing college life at UNC-Charlotte with a grueling race schedule. After a breakout rookie year in 2023, Heather now faces heightened expectations to earn her spot among racing’s elite.
- Sally Mott (#15): Fresh out of high school, Sally is nothing short of determined to dominate. Her rookie year marks a pivotal moment in her life’s trajectory—a chance to prove her unwavering belief that passion doesn’t need a fallback plan.
Executive producer Sarina Roma describes her vision: “We had incredible access to passionate characters competing in a high-risk, high-reward environment who put their actual lives on the line in pursuit of the checkered flag” . And let’s not overlook that this series also carries with it the DNA of its production team, including award-winning director Annetta Marion, known for her ability to craft visually compelling and character-centric stories.
Mazda’s Chief Marketing Officer, Brad Audet, sums it up perfectly: “Mazda believes in the power of human potential and supports those who choose to pursue what makes them happy. This series demonstrates the potential these drivers have and what it looks like when it’s transformed into action”.
With Prime Video’s growing sports programming portfolio, including partnerships with NHL, NASCAR, NBA, and more, First to the Finish is a natural extension of the platform’s commitment to elevating untold stories in sports . Add it to your watchlist, buckle up, and prepare to have your limits tested—from the comfort of your couch.
Catch First to the Finish starting March 25, exclusively on Prime Video, and get ready to experience the ride of a lifetime. After all, in the world of MX-5 racing, finishing first is only half the story.
