AutoMobility LA’s 19 November media and industry day in Los Angeles is organised around energy, autonomy and entertainment, with registration now open.
Industry days rarely reach beyond the trade press, but the organisers of AutoMobility LA want their November event to set the agenda for the year ahead. Registration for the 2026 edition is now open.
The media and industry day takes place on Thursday, 19 November at the Los Angeles Convention Center, one day before the public Los Angeles Auto Show opens. The show’s presenting sponsor is Chevron with Techron. The public run lasts ten days, from 20 to 29 November.
Three Themes for the Programme
The 2026 programme is built around energy, autonomy and entertainment. Each theme has its own sessions, partners and announcements planned through the autumn. Chevron with Techron is the presenting sponsor for the energy theme.
The energy theme looks at the economics of how vehicles are powered. Organisers point to California as the largest vehicle market in the country, where buyers choose across every powertrain. The autonomy theme focuses on what self-driving technology does next, including fleets that already operate in Los Angeles traffic. The entertainment theme examines the commercial links between studios, streamers, game developers and carmakers.
Who Can Take Part
Automakers, technology companies, suppliers and brands working in any of the three areas can bring announcements to the floor. They can also propose topics and speakers for the main stage. Organisers describe the day as built for participation rather than attendance.
Accredited and approved media can register free of charge. Industry registration was $149 until 15 October and $249 from 16 October. Based on those dates, the higher fee now applies. Registration runs through Automobilitla.com, and further instructions follow confirmation.
Key Dates
- Late October: the 2026 debut list was scheduled to publish.
- Early November: the full press conference and main-stage schedule were due.
- 19 November: AutoMobility LA at the Los Angeles Convention Center.
- 20 to 29 November: the public Los Angeles Auto Show.
Why the Format Matters
AutoMobility LA was launched in 2014 to bring the car business and the technology business into the same room. Organisers say the questions have since shifted, and the event now focuses on three areas instead.
Terri Toennies, president of the Los Angeles Auto Show and AutoMobility LA, said the event intends to lead the conversation rather than follow it. The language is promotional, so the claims are the organisers’ own. The Los Angeles Auto Show was founded in 1907 and is described as one of the longest-running automotive events in the world.
The debut list and main-stage schedule will show quickly whether the three-theme format produces substantive announcements or mainly new labels for familiar topics.
