Pitti Uomo, a biannual showcase of men’s high fashion is about to celebrate its 107th edition. At the show, Abarth and Tramarossa, a leading Italian denim design house were charged up and debuted their new collaboration. The brands were brought together by an eye for design and a love of high performance with the products being a realization of these values.
Beginning with the material choices, the line features Japanese selvedge denim and Italian denim in various washes and fits. These pieces are not for men who like to blend in but for those who are “self-assured”. Chinos, sweat pants, cargos, sweaters, sweatshirts and jackets form the bulk of the collection. This can be accessorized with a baseball cap and reversible beanie. All with the Tramarossa x Abarth logo featuring somewhere on the item.
The collection debuted at Pitti Uomo 107 over the weekend and will be available in selected stores or online from August 2025.
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Words by Matthew D’Souza, images courtesy of Stellantis Media Abarth.
