Maserati have once again stepped into the limelight at the Rolex Monte-Carlo Masters. Taking place from the 4th to the 12th of April, the Masters is one tennis’ most prestigious events and this year will see Maserati in attendance for the fifth year running.
It’s a special year too for the Italian manufacturer as this event forms part of their “Year of the Trident” celebrations surrounding the brand’s centenary. Two bespoke Fuoriserie creations took centre stage (or should I say court) at the event’s premiere. The GranCabrio featured a hand woven and embroidered soft top roof with accents inspired by tennis balls. The MCPura Cielo on the other hand was painted in a stunning ‘Aqua Rainbow’ prism-inspired shade with ‘ICE’ chosen for the interior. An MCXtrema racecar is also on display in front of the iconic Fairmont Hotel.
These two cars were created to commemorate the event, both with unique details that honour the Masters’ legacy and offer a nod to the world of tennis. Monte-Carlo’s Country Club will play host to Maserati where visitors can explore the Fuoriserie customization suite and effectively design their own car. An exclusive test-drive programme is also on offer, allowing prospective buyers to tour the Cote d’Azur, Italian style.
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Words by Matthew D’Souza, media courtesy of Maserati Media Stellantis.
