Maserati has just celebrated its 110th anniversary, marking over a century of crafting luxury Italian automobiles that embody innovation, performance, and elegance. The brand, founded in 1914, commemorated its milestone with global events and activations spanning several key locations, including Modena (of course), Tokyo, Seoul, Miami, and Shanghai, bringing enthusiasts together to celebrate its rich heritage and promising future.
The celebrations kicked off in Modena, Maserati’s historic hometown, with the Trident Experience, a two-day event featuring a grand parade of 110 Maserati cars—both classic and contemporary—along with the exclusive unveiling of the Maserati GranTurismo 110 ANNIVERSARIO, created in a limited series of 110 units. Other highlights included a luxurious gala dinner at Casa Maria Luigia and appearances by special guests, such as the Panini family and Matilda De Angelis.
In Tokyo, Maserati Japan hosted “Celebrazione dei 110 Anni di Maserati,” showcasing 110 Maseratis alongside a convoy through the landscapes of Chiba. The GT2 Stradale was revealed at this event, symbolizing Maserati’s innovative spirit. A stunning fireworks display capped off the celebration .
Miami played host to The Collection’s gala during Miami Design Week, where attendees were treated to an exhibition of iconic Maserati models like the MC20 and the GranTurismo 110 ANNIVERSARIO. The event highlighted the brand’s storied legacy and its connections with design and luxury.
In China, Maserati commemorated its 110th anniversary in Shanghai and Beijing, alongside its 20-year milestone in the Chinese market. Events included parades, an LED light show, and the participation of significant media figures.
Throughout its international celebrations, Maserati also unveiled its latest models: the GT2 Stradale, a high-performance sports car inspired by the brand’s return to GT racing, and the GranTurismo 110 ANNIVERSARIO, bridging its legacy and its electrified future. These vehicles exemplify the company’s dedication to blending tradition with cutting-edge innovation.
As Maserati looks toward its future (wherever that may be), its mission remains to redefine luxury and performance, with plans for an all-electric lineup by 2028, ensuring it maintains its status as a benchmark in the global automotive industry.
