With more than twenty years passing since the last change, Automobili Lamborghini has updated its iconic logo. Driven by the brand’s strategy that incorporates the values of its mission, described as “brave, unexpected and authentic”.
This evolution comes as part of the brand’s ‘Direzione Cor Tauri’ transformation, focusing the brand’s work on sustainability and decarbonization. The logo as such not only extends to the cars but also the corporate identity of the brand and its culture and values.
The new logo now features broader Lamborghini lettering, “minimal yet bold” colours, black and white hues. While digitally, the Raging Bull will feature without the shield for the first time.
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Words by Matthew D’Souza, pictures courtesy of Media Lamborghini.
