SsangYong New Zealand is excited to join its international counterparts and is rebranding to KGM Motors (KGM), ahead of the impending arrival of the stylish new KGM Torres SUV.
This announcement marks another significant step for the Korean manufacturer, as New Zealand embarks on its new era of innovation and global market expansion. Renaming as KGM signifies a refresh of the brand vision, with a focus on pioneering the next generation of mobility solutions and incorporating cutting-edge technologies, such as, electrification, autonomous driving, and artificial intelligence.
In New Zealand, the new name will sit alongside the brand’s iconic winged logo, which pays homage to KGM’s heritage since its inception in 1954. This corporate identity change will introduce a new refined brand colour scheme and a completely new look and feel.
KGM New Zealand’s Head of Brand Marketing Daile Stephens says SsangYong’s name change to KGM is a welcome opportunity to completely rebrand and create a step change to make a real impact in the New Zealand market.
“We are thrilled to have the chance to start afresh with KGM and will be investing significantly in the brand. We have a lot of faith in the KGM product, which comes with a solid engineering base and produces well-spec’d, reliable vehicles.”
Stephens continues, “This is an exciting time for us all as we reveal a refreshed, modern brand identity alongside the development to support the launch of new KGM products and technologies. We are embracing the change here in New Zealand with today being the start of a new journey to transform KGM into a brand for the future and continue to grow as a proud and respected SUV and ute brand.”
“Our aim is to elevate the offering of innovative KGM products in New Zealand with a refreshed brand
identity, breaking away from the ordinary,” Stephens says.
The official transition from SsangYong to KGM will take place at the end of March and will see the brand transition at a local level across the national SsangYong dealer network over the coming months. Late March will also see the much-anticipated arrival of the all-new KGM Torres, with both petrol and battery electric models available for the New Zealand market. The KGM Torres will set a fresh benchmark for the KGM brand, showcasing a new design language, as the first vehicle to be produced under the KG Mobility ownership.
Stephens says the brand invites New Zealand customers to experience KGM’s unique qualities as a distinctive and innovative choice in the automotive market. She encourages interested customers to
register at www.kgm.co.nz to be kept informed about the impending changes and the arrival of the
KGM Torres into the New Zealand market.
Despite charting a new course for the brand’s future, KGM New Zealand remains committed to its current loyal customers and looks forward to welcoming new KGM drivers who may not have considered the Korean manufacturer’s vehicles before.
National Sales Manager Penny Thorne adds, “Korean manufactured vehicles have a reputation of quality and reliability in New Zealand. We encourage those who are considering a new SUV or ute to add KGM to their shopping list and take a KGM model for a test drive to see how KGM stacks up against its Korean counterparts and recent new automotive entrants into the New Zealand market. We are confident that buyers will be impressed with their experience in a KGM vehicle.”
Stephens concludes, “All will be revealed at the end of March – watch this space!”
