Ford are calling 2026 a “pivotal year” in their history. The launch of Ford Racing is a huge deal and it marks a rebirth of sorts for the American giant. Launching on January 15th, 2026 at the recently renovated Michigan Central Station, the Blue Oval are hosting an evening like no other!
Promising to be the “most ambitious and electrifying era in Ford Racing history”, the 2026 campaign will kick off in the marque’s home of Detroit. The event will feature drivers from the respective teams, employees, dealers, media, team owners and fans. On display will be everything from Ford’s NASCAR racecar to its Dakar and Baja vehicles. Everything embodying the “go like hell” spirit that underpins Ford Racing. The even will also offer fans a preview of Ford Racing’s first production car, set to inspire the next generation of Ford vehicles.
The campaign will also kick start Ford’s return to F1 through Red Bull Racing, a 22 year absence from the sport!
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Words by Matthew D’Souza, media courtesy of Ford From The Road Media.
