It’s been more than a decade since the two brands worked together but earlier this week, Hot Wheels and Ferrari announced a new partnership. As part of this announcement, the iconic toy brand will create a full range of Hot Wheels Ferrari products.
The range will include Ferrari’s classics as well as the Prancing Horse’s most technologically advanced models both from the road and track! Mattel’s recently announced F1 line probably hints that an F1 car or two are in the works as well. Spring 2025 will see the debut of the mystery first model with pre-orders available through Mattel Creations with more to follow this year.
Since Hot Wheels’ birth in 1968, the two brands have created 26 die-cast models. This time around, the partnership will expand to limited edition Mattel Creations models, RC models and 1:64 scale die-casts available globally wherever Hot Wheels are sold.
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Words by Matthew D’Souza, media courtesy of Mattel Corporate.
