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Polestar and Hot Wheels have collaborated to launch the Swedish brand’s 2024 Design Contest. The brief for this year invites designers to unleash the “imagination of their youth”. This will be the first instance of Polestar’s design DNA envisioned as a Hot Wheels collectible.

A promotional image of the Hot Wheels x Polestar collaboration.

The winning design will become a Hot Wheels collectible, available across the world. The first Hot Wheels x Polestar collaboration and the commencement of a partnership between the two brands.

Polestar has encouraged entrants to be as imaginative as possible, pushing boundaries in every design department. The only rule is that it should be able to be turned into a 1:64 scale model.

A promotional image of the Polestar and Hot Wheels collaboration.
The winner will have their design turned into a Hot Wheels model!

To honour the competition’s history, shortlisted entrants will be coached by Polestar’s design team to refine submissions for the final selection. Beginning in 2020, the Polestar Design Contest has seen many designers go on to work for Polestar or join the professional design industry.

Competition entries close on the 16th of April 2024 and more details can be found here. Expect the winner to be announced later in the year.

Thanks for reading! For more Polestar news and reviews, visit Tarmac Life.

Words by Matthew D’Souza, pictures courtesy of Polestar Media Global.

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